Farming is no longer just about intuition — it’s about data, precision, and empowerment.

In this episode of Future Food Cast, Oz Ben-David , Chief Business Officer and Head of Agronomy at Arable , shares how their cutting-edge IoT technology is redefining how growers monitor crops, conserve water, and make faster, smarter decisions.

For B2B leaders in food production, supply chain, and agri-tech, this conversation unveils a vision where sustainability and scalability meet.

Building a Smarter Farm: The Birth of Arable’s Mark 3

When you think of IoT in agriculture, most imagine drones or satellite data. But Arable took a different route developing a compact field device that listens, measures, and learns directly from crops and their environment.

“We developed a very unique IoT device for the field it collects data from plants, the environment, and the soil, and it needs zero maintenance.”

The Mark 3 device, now in its third iteration, is the culmination of years of iteration. Designed to withstand extreme weather, it provides growers with reliable insights without the need for on-site intervention.

Deployment? Just five minutes. Push a button and the device begins streaming actionable data.

Listening to Rain, Not Just Measuring It

One of Arable’s most groundbreaking innovations? Replacing traditional rain gauges with acoustic sensing.

“We listen to the rain. The AI translates sound waves into rainfall measurements accurate and maintenance-free.”

This approach eliminates the flaws of tipping-bucket systems, which often clog with debris or insects. With sound-based detection, farmers get real-time, trustworthy rainfall data without setting foot in the field.

Precision Insights for Irrigation and Crop Health

The Mark 3 doesn’t stop at weather data. It also:

• Tracks photosynthetically active radiation (the light spectrum plants use for growth)
• Uses NDVI and chlorophyll indices to assess plant health
• Monitors soil moisture and overall environmental conditions

“We empower farmers with strong tools not to replace them, but to enhance their experience and decision-making.”

The result? Growers can irrigate precisely, saving water and improving yields. From Argentina to Ukraine, over 55 countries now use Arable’s devices to optimize production.

Data-Driven Farming: Closing the Knowledge Gap

Farming has long relied on generations of experience. But what happens when seasoned farmers retire?

“In one season, we collect and analyze more data than a farmer could observe in years. It shortens the learning curve for the next generation.”

By turning data into daily and strategic insights, Arable ensures knowledge isn’t lost — it’s amplified.

The Future: Tech as an Enabler, Not a Replacement

Oznur envisions a future where ag-tech isn’t a threat to traditional farming but a partner in resilience.

“Technology can make agriculture more efficient, environmentally friendly, and cost-effective. But it should work with farmers, not against them.”

As global supply chains face water scarcity, climate disruptions, and labor shortages, tools like Arable’s Mark 3 could redefine food security for decades to come.

Final Thoughts

This isn’t just about devices it is about rebuilding trust in agriculture through data. For B2B players in food production, Arable represents the next wave of innovation actionable, scalable, and globally relevant.

“We’re not just collecting data; we’re creating a smarter, more resilient food system.”