Brewing Up Sustainability in the Beer Industry

In this episode we spoke with our guest speaker with Brad Goddard, Director of Business Development and Government Relations at Big Rock Brewery how they are working on environmental sustainability in the craft brewery industry. Brad also shared insights on how Big Rock Brewery works on environmental and social change and how craft breweries are working towards maintaining transparency in the eco-system. He also discussed the marketing strategies for untapping the consumer interest in the craft brewery sector.

Founded in 1985 by Ed McNally, a retired lawyer, and barley farmer with a goal to develop a craft brewery before the phrase existed, they are now proud to have breweries in Vancouver, Calgary, and Ontario, making them one of Canada’s largest, independent, real craft brewers. Brewmasters are dedicated to brewing quality craft beer, cider, and ready-to-drink beverages while also growing the communities in which they operate. They make beer with skill and imagination, utilizing local ingredients and innovative processes, all of which are rooted in Ed’s original passion for excellence.

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