Unlock the future of food with Chris Bryant, CEO of Bryant Research, as we delve into the social science behind the protein transition. Explore how consumer behaviour, policy, and economics are revolutionizing the food industry, driving a shift towards plant-based and cultivated meat solutions. Discover the opportunities and challenges of sustainable food systems, and why institutional advocacy is key to systemic change. Join us as we bust myths about plant-based diets, expose the truth about animal agriculture, and pave the way for a more sustainable, humane, and environmentally friendly food future.