In this episode, we dive into the innovative world of Watermelon Market with their Co-Founder and CEO, Omar AlShamsi.  Omar shares his background and how he founded Watermelon to provide solutions to the challenges he faced as a cafe owner and supplier while starting up. We explore how Watermelon provides a comprehensive platform for multiple players in the food industry.  The platform streamlines the process for farmers, suppliers, restaurants, hotels, and other retail food providers, offering services, quality, and pricing that buyers are looking for, all within their ecosystem. Omar discusses the challenges of implementing such a system and how Watermelon is constantly looking for ways to improve efficiencies and processes, including creating contracts that help both farmers and buyers deal with seasonality. Overall, Watermelon Market is changing the game in the food and beverage industry, offering a unique solution that benefits all parties involved.