From Vineyard to Table: The Importance of a Digital First Approach in Wine

This episode features Dan Dickinson, Executive Vice President & CIO at Areterra Wines Canada! In this episode, we dive into how Areterra is revolutionizing the wine industry through technology and digital thinking. Dan shared his two main objectives: first, to go direct-to-consumer and second, to apply technology and digital thinking in the viticulture process, from the production facilities to the vineyards. He also provided insights into their digital transformation journey, including their ERP and infrastructure, and the multi-year transformation they have undergone to keep up with consumer trends. One of the key things we discussed was the importance of accurate data in the wine-making process, especially when it comes to vineyard management. Areterra is looking to enable technologies such as sensors on the ground or in the air to help inform decision-making and improve yield and crop protection. In addition to their own labels, Areterra is also importing wine and blending it with Canadian wine to provide a range of options for consumers at reasonable prices. As Dan mentioned, wine-making is both an art and a science, and while data plays a role, there is always a human element involved from the winemakers. The ultimate goal for Areterra is to make wine more accessible to consumers and help them try new wines based on their preferences. Tune in to this episode to learn more about how Areterra is revolutionizing the wine industry through technology and digital thinking.

Arterra Wines Canada is the leading producer and marketer of award-winning Canadian and imported wines. Based in Mississauga, Ontario, the company has over 140 years of experience in the Canadian wine industry and operates five estate wineries across the country, with over 1,700 acres of premium vineyards. Arterra Wines Canada boasts seven of the top 20 wine brands in the country, including Jackson-Triggs, Inniskillin, Sawmill Creek, Wallaroo Trail, and Woodbridge by Robert Mondavi, Ruffino, and Kim Crawford.
In addition to producing premium wines, Arterra Wines Canada also operates 164 Wine Rack retail stores in Ontario, providing easy access to their products for Canadian consumers. The company also offers wine kits and products for winemaking through its RJS Craft Winemaking business. With its deep understanding of the wine industry and what Canadian consumers are looking for, Arterra Wines Canada is a trusted name in the Canadian wine market.

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