Innovating Value, Syrups and Service: The Power Trio of the Beverage Industry

In this episode, Joshua Sanders, the Vice President of Sea Breeze, a fourth-generation family-owned business in the concentrated beverages and syrups industry. Joshua discusses the two sides of their business, which includes providing beverage concentrates and syrups to restaurants and bars, as well as packing syrups such as chocolate, caramel, and pancake syrup in small plastic squeeze bottles. Sea Breeze also co-packs for other companies and ships to about a dozen countries around the world. Joshua shares some of the cool exposure Sea Breeze has had in over 98 years, including the launch of their Bosco Fair Trade Chocolate Syrup in Whole Foods, and how they stay up-to-date on consumer trends to make necessary changes. He emphasizes the importance of transparency and how it matters to consumers who are willing to buy premium products that fit their health needs. Additionally, Joshua discusses the marketing strategies they use to promote Sea Breeze and its products. Watch this episode to learn more about how Sea Breeze is thriving with sustainability, co-packing, and distribution in the concentrated beverages and syrups industry.

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