Innovative Burger Concepts: The Secret to Rapid Restaurant Growth

This episode features Sameet Giri, F&B Director at Beamer Brands, India’s rapidly growing burger franchise. We explore their journey from a single kiosk in 2011 to a 120-outlet empire across 12 states. Discover their innovative menu featuring the signature baked chicken Beamer and gourmet burgers with unique Indian twists. Learn how their robust franchise model with centralized support (purchasing, hiring, marketing) fueled expansion even during the pandemic. We delve into their meticulous logistics strategy with central warehouses and efficient distribution methods to ensure food safety and quality. Samit also shares their vision of becoming the world’s largest grilled burger chain, highlighting their commitment to innovation, quality, and customer focus – making them a true leader in the Indian food industry.

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