In this episode Giovanni Pupo, Head of E-commerce Media for Europe,  at  Lipton Teas & Infusions (https://www.liptonteas.com/), sharing his expertise on the booming e-commerce and digital advertising landscape within the food industry. Giovanni dives into the surge of online grocery shopping, fueled by the pandemic, and explores the power of creative content and storytelling in captivating audiences through digital ads. He emphasizes the importance of data-driven marketing strategies to understand consumer needs and tailor messaging effectively. Additionally, Giovanni highlights the crucial role of consistent brand messaging across all channels and markets, advocating for an “always-on” approach. He also delves into the impact of cultural nuances on consumer preferences across European markets, underlining the need for localized marketing strategies. Overall, this episode offers invaluable insights for food industry professionals navigating the ever-evolving world of e-commerce and digital advertising.