In this episode, our guest speaker Ted McDonnell, Business Consultant of Liberty Lifehouse Group talks about his unique background in the spirit distribution industry, including his experience growing up in the liquor business and joining Seagrams in 1986. Ted shares his international perspective and how he started Liberty Lighthouse Group from scratch, helping brands gain international distribution. Tune in to hear Ted’s unique approach to business, his strategy for growing distribution, and his thoughts on the future of crafted spirits.