Superior quality, sustainability and traceability

Our speaker is Craig Morris, CEO of Genuine Alaska Pollock Producers. Superior quality, sustainability, and traceability have made Genuine Alaska Pollock the most popular wild seafood globally. Caught in Alaska waters by U.S. fishermen and frozen only once, Genuine Alaska Pollock is the highest-quality whitefish available for value-added seafood products. And because it is the largest sustainable fishery on earth and traceable from finished product to the boat, its safety and consistency of supply are assured for generations to come. As Chief Executive Officer, Craig has the pleasure of representing this great industry and marketing this sustainable, delicious protein both here and abroad. Genuine Alaska Pollock Producers (GAPP) promotes the superior benefits of wild Alaska pollock to retailers, foodservice operators, and consumers worldwide. The members of GAPP represent over 95% of Alaska pollock production in the United States.

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