Discover the shocking reality of food fraud in this episode of Future Food Cast. Dr Kate Jones, a renowned scientist from Oritain, unveils how a $40 billion industry thrives on deception. Learn about the devastating impact of counterfeit food on consumers and the environment. Uncover Oritain’s groundbreaking technology that ensures food authenticity and transparency in the supply chain. Tune in to explore food fraud, supply chain integrity, technology’s role in combating counterfeits, and the urgent need to address sustainability and greenwashing in the food industry.