Why is Traceability and Transparency Important in the Organic Herb and Spices Market?

Amy McDonald, CEO & President of Starwest Botanicals, Inc, addresses the need for transparency and traceability in the global food supply chain. She also discussed supply chain changes and why trust is such a vital aspect of food companies.

To acquire customer confidence, companies seek to give consumers clear supply chain information and get trustworthy certifications to help them stand out on the shelves. It is critical for consumers of herbal products to study companies and understand what different certifications mean.

Starwest Botanicals, based in California, is one of the largest suppliers of organic herbs in the United States, with over 150,000 square feet of modern warehouse and production space and over one million pounds of herbs and spices in stock and available retail, wholesale, or in bulk to commercial clients.

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